Graduate Certificate in Integrated Strategic Communication
This fully online graduate certificate in Integrated Strategic Communication is designed for working professionals and recent graduates, who desire to acquire essential skills in the use of data for designing, implementing, and managing brand communication programs for a range of corporate, agency, and nonprofit organizations, especially on digital platforms.
At a Glance
Credits and Tuition Cost (2023-2024)
Graduate Certificate in Integrated Strategic Communication overview
What You'll Learn
After completing this graduate certificate, among other competencies, students will be able to:
- Develop high-performing integrated strategic communication plans using well-executed digital strategies.
- Consult on the best practices of search engine optimization (SEO), pay-per-click advertising, social media/mobile and email marketing.
- Turn data into meaningful insights through Google Analytics, social media sentiment analysis, and social network analysis.
- Create an integrated digital media campaign through real-world simulations.
- Apply social media’s core concepts in regard to public relations and advertising concepts to provide counsel to organizations.
- Create social and digital messages for organizations based on a set strategy and specified targeted audiences.
- Evaluate the effectiveness of digital and social messages for organizations.
How to Apply
Resume or CV
Licensure & Authorization
Where you live matters when completing distance education activities. If you will live outside of Kentucky while completing your program, please check the Distance Learning Authorization & Licensure page to confirm that the program can be offered in your state or country, and if relevant, that it meets professional licensure requirements in your state. Please note: Admission and enrollment in a fully-online program can NOT lead to the issuance of a J-1 or F-1 student visa.AUTHORIZATION & LICENSURE INFO
Once you become a student, you will have access to a wide variety of academic support services to maximize your success. These services are available completely online to meet the needs of our online students.